This second edition of a very successful book is thoroughly updated with existing chapters completely rewritten while the content has more than doubled from 16 to 36 chapters. As with the first edition, the focus is on industrial pharmaceutical research, written by a team of industry experts from around the world, while quality and safety management, drug approval and regulation, patenting issues, and biotechnology fundamentals are also covered. In addition, this new edition now not only includes biotech drug development but also the use of biopharmaceuticals in diagnostics and vaccinations. With a foreword by Robert Langer, Kenneth J Germeshausen Professor of Chemical and Biomedical Engineering at MIT and member of the National Academy of Engineering and the National Academy of Sciences.
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
The legal implications of conducting clinical research and trials are becoming more complex. Everyone involved in clinical research increasingly needs to be aware of not only the ethical issues at stake but also how the law affects medical practice and research. Much of clinical research and trial law and litigation is comparatively recent and researchers need to ensure current compliance on a wide range of issues. Including: standards and duty of care informed consent conflicts of interest research contracts establishing clinical trials the disclosure and withholding of clinical trial results Clinical Research and the Law comprehensively discusses these topics and provides the answers to the legal questions and potential pitfalls encountered in medical research. It is an up-to-date, practical guide for clinical investigators and their institutional administrators, particularly risk managers and research administrators, as well as healthcare administrators and members of institutional review boards. This book is also a key resource for medical students, postgraduate research students, practicing attorneys and counselors for teaching hospitals and institutions undertaking clinical research and contract research organizations.
A practical, single-source guide tosuccessful strategies for landscape architecture research As the scope of landscape architecture expands to engage with other disciplines, and streams of information directing this field continue to grow and diversify, it becomes increasingly important for landscape architects to be able to implement a range of effective research strategies when seeking, creating, and validating knowledge. Landscape Architecture Research offers a framework for advancing better design thinking solutions by supplying readers with a system of inquiry tactics that open up a wider range of research possibilities. With a logical and innovative approach that favors legitimacy of knowledge based on collective, grounded practices, rather than strict adherence to protocols drawn only from scientific models, this comprehensive, illustrated guide produces a sound argument for establishing a new paradigm for legitimizing research quality. Landscape Architecture Research presents: Case studies that show how the range of presented research strategies have been successfully used in practice New perspective on the relationship between theory, research, practice, and critique, a relationship that is specific to landscape architecture Detailed coverage of the ways that new knowledge is produced through research activities and practical innovations in landscape architecture The first and only book on this topic of growing importance in landscape architecture, Landscape Architecture Research keeps professionals and students in step with the latest developments in landscape architecture, and delivers a dynamic and flexible game plan for verifying the integrity of their work.
Кружка. Starfleet Academy. Академия Звездного Флота - основная служебная академия Звездного Флота Федерации, из культовой научно-фантастической саги "Звёздный путь".
Featuring extensive revisions and updates, the Second Edition of The Sociology of Gender: An Introduction to Theory and Research presents an introductory overview of gender theory and research, and continues to offer a unique and compelling approach to one of the most important topics in the field of sociology. Features extensive revisions and updates, and incorporates recent cross-national research on gender Expands and develops frameworks introduced in first edition Treats gender as a multilevel system operating at the individual, interactional, and institutional levels Stresses conceptual and theoretical issues in the sociology of gender Offers an accessible yet intellectually sophisticated approach to current gender theory and research Includes pedagogical features designed to encourage critical thinking and debate
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine «Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review